About.
I’m a creative leader, designer and brand strategist with 30+ years of experience turning ideas into work that connects, communicates and gets noticed.
Throughout my career, I’ve moved comfortably between the big picture and the details — shaping brands, developing campaigns, creating visual identities, designing presentations, producing video and finding the right way to tell a story. My experience spans corporate B2B, small business, nonprofit and video production, and that variety has shaped the way I approach creative work today.
Most recently, I served as Group Lead, Brand & Creative Services at iPipeline, leading creative initiatives across the organization while remaining very much hands-on. I worked across brand strategy, concept development, design and execution, partnering with teams and leadership to turn ideas, information and business needs into creative that was clear, engaging and effective.
That’s still one of my favorite parts of what I do: taking something complicated and making it feel simple. I like asking questions, finding the story, figuring out what matters most and translating that thinking into something people can see, understand and remember.
Over the years, I’ve collaborated with executives, marketing teams, colleagues and creative partners to take ideas from a conversation or rough sketch all the way through to finished work. In 2026, I was honored as an iPipeline President’s Club Winner in recognition of my contributions and impact — an accomplishment I’m especially proud of.
After more than three decades in this business, I still genuinely love the work. I’m curious, collaborative and hands-on. I know how to lead and provide creative direction, but I’m equally comfortable rolling up my sleeves, opening the file and making the work happen.
I’m looking forward to what comes next, bringing my experience, ideas and genuine love of the creative process to a team, brand or organization where I can make a meaningful contribution.
And because storytelling has always been at the heart of what I do, I've recently expanded that passion into voiceover and narration—bringing the same warmth, clarity and storytelling instinct to corporate, technology, e-learning and brand content.
Recognition.
President’s Club | 2026
Recognized for outstanding contribution and performance at iPipeline. As Group Lead, Brand & Creative Services, I led creative initiatives from brand strategy through execution, helping strengthen the company’s market presence and drive meaningful business impact.
30+ Years | Design + Marketing + Advertising
BFA Graphic Design | SCAD, cum laude
“Tracy has the incredible ability to comprehend her clients’ ideas and convert them into skillfully designed marketing materials. She has an exceptionally strong work ethic, is well organized, and is extremely detail oriented.”