THE PROJECT

LIMA, a CoolSys company, needed a coordinated collection of trade show graphics to showcase its commercial HVAC, plumbing and construction capabilities while creating a strong, recognizable presence at industry events.

The objective was to translate the brand into a bold, cohesive signage system that commands attention, communicates clearly and reinforces brand recognition across multiple applications.

THE CREATIVE APPROACH

Working with LIMA's signature orange, black and white palette, I developed a unified visual direction across a retractable banner and multiple feather flags.

Bold typography, dynamic color blocking and streamlined messaging create a confident, high-visibility presence. Each piece was designed with its environment and viewing distance in mind, balancing visual impact with readability and brand consistency.

THE DELIVERABLES

• Retractable trade show banner

• Coordinated feather flags

• Large-format, print-ready production artwork